Responsive Web Design is the hot topic, but in it two years or so since its inception, designers and marketers are learning a thing or two about it; that Responsive Web Design 1.0 needs some change. Those changes are the gradual and attractive change from breakpoint to breakpoint.
If you Google the word graceful, you may come across a SERP from Merriam-Webster’s definition:
Graceful (grās-fəl): moving in a smooth and attractive way.
Then, if you look up words that are synonymous with graceful, you have words like: beautiful, supple, agile, nimble, flowing, and smooth.
So what a perfect word to describe the need! It became clear that the reason for using this adjective as a design objective is because responsive designs can have fundamental flaws that can decrease user engagement. The objective in responsive design should be to make the experience into a friendly flow from screen to screen, keeping as much as possible in place (navigation, photos, etc.). Screen to screen can’t be disruptive and must make sense to the user. Don’t make them figure out simple things like the navigation from screen to screen!
This article from Website Magazine will explain more of the whys and the wherefores and also links to Todd Lerner’s original article on the topic
Design responsively!
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