Web Workers: understanding all the pieces

Not so long ago, web programmers programmed, web marketers marketed, web writers wrote, and front-end designers designed. The roles were pretty well defined with little crossover. That is, until driving web traffic from multiple channels became such a force.

In this day of inbound marketing, anyone working the web should have a big picture understanding of how their work contributes to SEO, engagement, readability, and conversions. That means these workers just can’t live in a vacuum and pump out their work assuming it’s effective. The entire team on a website must understand how their individual contributions can help SEO, SERP, engagement, etc.

Here's a list of some very basic understandings that everyone on a web team should have: 

• The ability to look at HTML and understand what is wrong. For example, alt tags missing or not properly describing the image 
• Meta description not optimized for each page or not 150 - 160 characters
• Photos not optimized for the smallest file size
• Understanding the use of keywords to engage visitors and enhance SEO.
• Understanding of how to chunk content and the proper use of white space
• Load time: understand what changes on a page can decrease page load time.
• Understand the semantic web and what this means to web accessibility and search engines
• Recognize that code needs to be minimized whenever possible

Not everyone on a web team understands the importance of these bullets and how they impact user engagement and SEO. Maybe it’s time to take a step back from your highly focused work and think about the big picture. Ask yourself each time you finish programming or writing an article, what can I do to make this better? It can only benefit you, your team, and your web presence.