Articles from the Nielsen Norman Group, or anyone associated with Jakob Nielsen are always interesting, insightful, and full of useful and objective information.
Marieke McCloskey, a User Experience Specialist with the Nielsen Norman Group, provides a good article on usability testing, but with a twist: Test with users currently on your site.
Doing usability testing is often done at the start of the design of a new website, but drops to the back burner for more important and high priority tasks after site launch. But it should be performed on a regular basis and be part of an overall web/digital strategy to ensure your visitors can find what they're looking for, and of course, convert. The last thing we want to do is frustrate visitors. That's a bad reflection on your organization.
Running usability testing, in the traditional sense, requires gathering users and testing your site in a live, face-to-face meeting. This isn't always feasible or practical, and lets face it, this process can be costly in terms of setup and time.
Marieky McCloskey provides an excellent step-by-step approach to usability testing with users who are on your site right now through a popup window invite using ethnio and then GoToMeeting.
This process saves time, money, and the best part is that you're testing with users who are on your site because of interest in your products, services or content. I don't think you have better testing subjects.
Read about the process on the Neilsen Norman Group website: http://goo.gl/vpuhCA
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