Perhaps you haven't heard of Responsive Web Design (RWD), and if not, it basically means optimizing your website presentation for the device viewing it; yes, for the device viewing it, which these days equates to hundreds of different devices.
So RWD addresses this multiple device problem and the result is, hopefully, an engaged user that will be happier to convert because you've made it easy for them on device they're using. RWD also helps ensure that your site will address new screen sizes from desktop to smartphone as new dimensions and resolutions are released. So it helps to "futurize" your website.
Christopher Mathieu at +HubSpot posted a good overview about RWD: http://goo.gl/SOqjKd.
It's also worth pointing out that RWD development has become somewhat easier with freely available RWD frameworks. Zurb Foundation and Bootstrap from Twitter help speed development for RWD.
Visit my website and resize your browser window to see how it works. I use Foundation for RWD.
www.douglasgeiste.com
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