Monday, January 6, 2014

Localization and Personalization in a Multi-Device World. Make a SMART Site!

There's been plenty of discussion about the evolution of mobile and localization. Certainly, designers are trying to design for the most engaging site, and businesses are trying to convert those engaged users. But with the new mobile world, we need to create “smart” sites; sites that know your users, and gives them what they want.

Website Magazine posted an article called, “The Evolution of Web Design is Smart.” We need place ourselves in a location, like a mobile user, and then think like they do. What do they want? Where do they want to go? Even if your site is using responsive web design for the best possible representation of your content, you still need to provide tools to make their experience personal and gives them the information needed to achieve their goals.

Read more at Website Magazine http://goo.gl/hgjMCn. Make your site SMART!

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