Came across a good read from +Belle Beth Cooper on the current status of social media. If you work at a university, this article addresses not only prospective and current students, but also older alumni. But whatever your industry, this article provides some good insight as to how you should be thinking about social media right now. Now, I'm always leery about stats, but I think these are a pretty good representation of where we stand today with social media demographics and access.
If you've been trying to get the powers-that-be to understand the need for more resources for social media engagement, this is a good one to pass along.
http://goo.gl/8AtoQV
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