If you're getting started with KPIs for your website traffic, it's good to have an idea of where to start. Now, it's important to note that not all KPIs are created equal, nor should they be. Most KPIs from organization to organization are different and based on the organization's needs and it's products or services. However, there are some good baseline KPIs that can be used to get going.
This article from @DaveSnyder points out some very useful KPIs and determining their value. goo.gl/48ax61
Happy Thanksgiving!
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