We've all been hearing about the changes that Google's Hummingbird algorithm has made with Search Engine Optimization (SEO). I think the jury is still out with whether keyword matches will still help rankings. Let's face it, if people are typing in a search phrase into Google, you still want that search phrase to be on your page because when the human sees the phrase, the human will know your content is relevant to them. It's more important than ever to think human when creating your content, not just search engines.
Alesia Krush @alesiakrush published an infographic on Search Engine Journal to give her take on the Hummingbird. It is a good read. http://goo.gl/oUz2MR
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