Do the powers that be in your organization understand blogging?

I will admit, years ago when people started blogging, I didn't  see the point of keeping an online diary. My life just isn't that exciting.

Blogging certainly has evolved into an important component at the top of the marketing funnel. It provides for awareness of your organization and will drive traffic to your website. But how do you make the powers that be understand that?

Corey Eridon at HubSpot posted a nice article on the Benefits of Blogging. If your boss doesn't understand why your organization should be blogging, send her/him this URL: http://goo.gl/W81LLV