Wednesday, November 20, 2013

Meta Descriptions. Here's the scoop

Came across this article today from Pete Prestipino at Website Magazine that includes a video from Matt Cutts on the proper use of Meta Descriptions. http://goo.gl/VrkJ4x


Create unique meta descriptions for main content pages, never duplicate meta descriptions, and if you leave meta descriptions blank, Google will generate the associated text in the SERPs for you.

Also, when you create your meta descriptions, consider using keywords based on that page so that when users search on those keywords, those words will be bold in the SERP hopefully giving you a higher probability of click through.



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