Sunday, November 17, 2013

Handling "Not Provided" Results in Google Analytics

This may not be new news, but Google is and has been encrypting results to protect its users. This means that when you're in Google Analytics, you may see "Not Provided" when looking at keywords used to access your site. This is a big problem for search engine marketers for results from organic campaigns.

Brad Smith provides a good article at Search Engine Land on how to combat this growing issue: http://goo.gl/U69HgE






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